About Design Resume

Hi, I'm Amelia! 🥳

Welcome to my portfolio, developed and designed by me!

I’m a Brooklyn-bound UX designer with 7+ years of experience researching, designing, and building digital products. I lead cross-funtional teams through design thinking best practices to build awesome, user-centered, data-driven tools.

Interested in working together? Get in touch with me!

About me
Dungeon Master since 2009
Has seen every episode of Survivor...twice
Spends too much time sewing
Loves most movies rated 10-20% on IMDB
Will pet your dog
Dreams of taking the California Zephyr
Brews some pretty good cider
Loves horror game Lets Plays
Will attend any party with a costume requirement
Design philosophy
My product design philosophy is focused on connecting real user problems to tangible business impact and delivering consistent value. I get a thrill out of unraveling my users’ experiences, identifying pain points, and building tools to make people’s lives easier. As a product leader, it is my responsibility to keep design thinking principles central during cross-functional strategic planning.
Professional recommendations
I pride myself on my ability to navigate ambiguity and to distill complex ideas into easy-to-understand next steps. But don't take it from me, check out what some of my incredible collegues have to say about me.
Experience Summary
Morning Consult
A polling company that surveys hundreds of thousands of people every day on topics ranging from consumer sentiment, to politics, to pop culture. As a Design Lead, I designed a 0-1 survey builder tool, the account management system, and the data visualization tool suite for Morning Consult's SaaS product.
Capterra
An online directory comparing and contrasting the leading software products from a variety of industries. As a UX/UI Designer, I refined the main revenue-driving pay-per-click pages to optimize for conversions, designed and shipped Capterra's first design system, and overhauled their mobile experience.
Clutch
A Washington D.C. based startup focused on connecting software agencies with software buyers. As a Content Marketer, I conducted primary research relevant to Clutch users and published articles to optimize SEO, increase brand trust, and attract new users.

Case Studies

B2B tool suite enabling researchers to program and publish online surveys

I researched, designed, and shipped a 0-1 survey builder product with a team of 3 PMs and 20+ developers over the course of 6 months. The tool helps researchers get online surveys into field faster and easier.
Lead Product Designer Morning Consult Shipped 0-1 User flow map Discovery research Usability research Change management

Design system for a consumer facing, PPC software directory

I shipped a design system for Capterra's consumer facing website. The system was implemented across 40 pages and includes themeable design tokens, fully responsive components, and animations.
UX/UI Designer Capterra Shipped System design Usability testing Conversion rate optimzation Responsive design

Account management system overhaul & content sharing product design

I redesigned the legacy SAAS account management experience to enable in-app sharing, reduce contract servicing costs, and empower client services to independently manage their accounts.
Senior Product Designer Morning Consult Shipped Usability testing Product redesign Internal tooling Information architecture

Data-rich software comparison product on mobile devices

I reworked Capterra's primary revenue driver (a data-heavy, dynamic comparison table) to provide a faster, more readable, and more useful experience to small-businesses buying software online.
UX/UI Designer Capterra Shipped Mobile app Responsive design Prototyping Unmoderated usability testing

Additional Projects

Figbruary: 29 Creative Design Challenges

I am participating in a challenge to design something awesome using Figma every day for 29 days. Learn more about Figbruary at www.figbruary.com and check out other entries at #figbruary.

Capterra: Software Directory

Capterra lists software products in 850+ directories that help users find what they need for their business. I redesigned these directories to prioritize user needs without sacrificing revenue.

Capterra: Software Profile

I was challenged with reconfiguring Capterra's product spotlight page to better serve our users and to introduce a number of new features including compare, resources, and more.

Creative Project: D&D Character Creation

Inspired by my players' frustrating character creation experiences, I am researching, designing, and testing a mobile app to improve and gamify the process for new players, and old-hats alike.

Hackathon Project: Podcast App

During a 24-hour hackathon, I used design thinking principles to design an app dedicated to providing the best listening experience possible to podcast fans.

Developed with Love by Amelia Peacock 2024